The primary emphasis of any design is to communicate.
The priority is that viewers can quickly read the text and navigate their
way through the website with ease. A second, but equally important, emphasis
is to minimize download time.
website of Rolf-Design is designed in Adobe Photoshop CS, compressed in
Adobe ImageReady CS, and reassembled in Macromedia Dreamweaver MX mostly
as HTML documents. Purposely the website is kept simple, avoiding anything
that would extend download time. Macromedia Flash is only used under the
section called Animation.
The primary navigation bar is on all pages in the upper left corner so
the user can easily navigate through the website.
Shapes of circles, curves, and thin straight lines are the overall theme
of the website. To emphasize the text as the focal point it's placed inside
a circle. Thin straight and curved lines are used as alignments.
All the body text is black on a white background making the text easy
to read. The white circles are surrounded with a pleasing middle value
green to minimize glare from the screen. Green, white, black, and gray
is the chosen color theme.
emphasize the artwork and animations, they are placed on black pages with
text and alignment lines of middle gray value. The colors of the rollover
buttons are dark green - again to stay within the color theme.
The entire website repeats its design to avoid using frame settings. All
sets of buttons are placed inside a table setting and re-used by nesting
them inside each page. This contributes to faster downloading once the
browser has saved it into memory.